Live Shopping

SolutionsShoppable livestream

Live shopping with real-time engagement

Give shoppers a better experience with sub-second host video, product cues, and chat-ready latency — while checkout stays in your commerce stack.

<0.5sHost video
CuesProduct sync
MobileFirst
In

Publish

Encoders, cameras, browsers and mobile apps open the session.

RTMPWebRTC
Engine

Vasl

One server you run transcodes, records, authorizes and fans the stream out.

Out

Play

Interactive viewers stay on WebRTC. Broader audiences take HLS from the same publish.

WebRTCHLS

Workflows

Commerce livestream formats

01

Influencer & host selling

RTMP/WebRTC publish from studio or phone; shoppers watch with minimal lag.

02

Product highlight cues

Timed metadata flips product cards in sync with the demo.

03

Flash sales & drops

Absorb spikes with HLS while VIPs stay on WebRTC.

04

Brand studio shows

Multi-camera contribution into one branded experience.

05

Replay storefronts

Record the show for always-on PDP embeds.

06

App-native shopping

SDKs for iOS/Android so live shopping lives inside your app.

On this workload

How Vasl is tuned here

01

Latency that converts

When the host says “buy now,” shoppers should still be on that moment — not three seconds behind.

  • Sub-second WebRTC
  • Mobile-friendly playback
  • Authenticated streams
  • HLS for scale moments
02

Your cart, our media plane

Vasl does not replace Shopify/your checkout — it powers the live video layer with APIs you control.

  • REST integration
  • Webhook events
  • Self-hosted option
  • Recording for highlights

Why teams choose Vasl for Live Shopping

  • Interactive product demos
  • Synced product cues
  • Mobile-first playback
  • Replay for PDPs